Molson Coors unveils Carling British Cider – Orchard Fruits
The ‘orchard fruit’ segment, which includes fruits such as peach and apricot, is growing in both volume and value, with consumers saying flavor is better associated with cider than other drinks alcoholic long.
Jim Shearer, Brand Director, Carling at Molson Coors UK comments: âCider is an exciting category and continues to attract more and more consumers with the fruit cider category recording 30% year over year growth. the other. In response to this demand, we are launching Carling British Cider – Orchard Fruits.
âWe believe the recipe for success for the Carling British Cider portfolio is recognizable British flavors that are simply described and distinct in their flavor profile. This is the main reason why the Cherry flavor exceeded our expectations.
âWe expect Orchard Fruits to continue to build on the momentum we are gaining with the Carling British Cider portfolio, particularly after winning the 2015 Product of the Year Award for Carling British Cider – Apple.
Carling British Cider – Apple won the 2015 Product of the Year (POY) award following votes from over 12,000 UK households. POY is the world’s largest consumer-voted award for product innovation and operates in 40 countries. It is widely recognized by buyers which, combined with the International Brewing Award, further testifies to the quality of the Carling British Cider product.
Available across the UK on and off the market, Carling British Cider – Orchard Fruits is 4% ABV and will be sold in single 500ml bottles.
Source: Molson Coors