Molson Coors launches Orchard Fruits Carling British Cider


Product Details:

Available throughout the UK in retail and non-commercial, Orchard Fruits has an ABV of 4% and is sold in single 500ml bottles.

The launch of Orchard Fruit will be supported alongside the existing Carling British Cider range with a £ 5.4million advertising campaign that includes TV, outdoor and digital activities.

USP:

The flavored cider market may be crowded, but Molson Coors expects Orchard Fruits to build on the momentum gained by the Carling British Cider brand.

Apple’s original variant, which entered the market in 2013, recently won the 2015 Product of the Year award, which garnered votes from over 12,000 UK households.

Why should you buy it:

Jim Shearer, Carling Brand Director at Molson Coors UK, said: “Cider is an exciting category and continues to attract more and more consumers with the fruit ciders category, registering a 30% growth in year after year.

Shearer added: “We believe the recipe for success for Carling British Cider’s portfolio is recognizable British flavors that are simply described and distinct in their flavor profile. This is the main reason why the Cherry flavor exceeded our expectations.


Rebecca W. King

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